Transcript

This is Stuart Webb. Breakthrough Growth Expert, author, founder and CEO of The Complete Approach with another of my one take vlogs, all the mistakes stay in.

Once you acquire a client, customer or patient, you owe it to them and, of course, to yourself, to get them buying a second time as soon as possible and then again and again. This is one of those simple but often-neglected strategies that can have an immediate and significant effect on your sales and, more importantly, profits. What’s more, it’s easy to do, whether you’re a ‘bricks and mortar’ business, an online business or any other type of business.

What you have to remember is that as soon as someone becomes a customer, they’ve made a decision to trust you and part with their hard-earned money (no matter how much or little the initial transaction is). It’s why up-sells and cross-sells work so well. But I’m not talking about upsells and cross-sells here. So, for now, let’s assume the customer buys, you immediately offer them a relevant up-sell or cross-sell (you know you must do this—yes?) and then you’re going to sell to them again within the next day or several days after that initial purchase. This is known as ‘back-end’ selling. It is without question one of the quickest and easiest ways for you to reach your dreams and goals… that’s the power of back-end selling.

You have to decide on a few simple things. First, depending on their initial purchase, what are you going to sell them next? Then what? Then what? And so on. There should be no end to ‘Then what?’. Next, you need to decide how you are going to communicate with them for these consecutive purchases and, finally, over what time period they will be offered.

It’s that simple! You can then use standard software to automate the entire system. If you are unable to do this because you only offer one product or one service, then your approach is flawed and you need to quickly engineer it so you have more than one product or service to sell. It doesn’t matter what you sell, even if it’s container ships or houses, there are many other complimentary or even non-complimentary products and services that your customers would happily consume from a trusted source like your company

If you’d like to see how you could change your business, why not try out Sell More Stuff Challenge,.

Imagine being able to massively increase your sales in just 5 short days and WITHOUT spending a penny more than you do already on your marketing and advertising!

Get details of this challenge from www.thecompleteapproach.co.uk/sellmorestuff