Transcript

This is Stuart Webb. Breakthrough Growth Expert, author, founder and CEO of The Complete Approach with another of my one take vlogs, all the mistakes stay in.

As you know, you should be making offers regularly to your customers, clients or patients and, of course, to your prospects. 

Many businesses don’t create enough offers. 

Part of the problem is you need a ‘valid reason’ to do it, so it doesn’t appear that you’re just selling all the time. 

One thing is certain… The more offers you make—the more sales you make and the more money you’ll make. 

It’s a simple equation, so you must start making more offers. 

One of the best offers to customers, clients and patients is the ‘Happy Anniversary Offer’. 

The fact that a customer initially bought from you exactly one year ago (or two, three, four, etc., years ago) is a great excuse to send them a ‘Happy Anniversary Offer’. 

More importantly, it’s a stealthlike offer because it actually also promotes the fact that you ‘remembered’. You ‘cared’ enough! 

You don’t get this dual effect with most other offers, which is why it works so well. More importantly, your ‘Happy Anniversary Offer’ runs ALL YEAR ROUND because in most industries your customers are acquired all year round. 

Even if you haven’t kept records of when a customer first bought, make a calculated guess and then keep that date for forthcoming years. 

From now on you should have a ‘Happy Anniversary Offer’ running every single week of the year for all your different customers. 

Saying ‘Happy Anniversary’ in the subject line of your email or as the main headline in your offer letter is all you need to start things off. 

As mentioned in a previous blog, you will get better results by sending a letter rather than an email. Better still use both… send a letter first and back it up with a series of 3 emails. That will increase results significantly! 

As always, make sure your offer is clear and concise and put a deadline on it to reduce procrastination. 

Simple and effective and one of my favourite ways to grow any business – with little or no cost!